
We know every audience touchpoint—no matter how small or seemingly insignificant—contributes to brand building efforts. Rain Bird, a global irrigation company, was given the opportunity to place small, business card-sized ads in the back of a prominent trade publication. Typically, companies provide a phone number or email address and call it a day. We took a different route. We created this series of single-pane comics highlighting the challenges facing irrigation professionals.




These small but colorful ads quickly generated significant phone inquiries. So much so, the decision was made to repurpose these as posters, banners and in-distributorship counter mats.