RAIN BIRD: Every touchpoint matters

We know every audience touchpoint—no matter how small or seemingly insignificant—contributes to brand building efforts. Rain Bird, a global irrigation company, was given the opportunity to place small, business card-sized ads in the back of a prominent trade publication. Typically, companies provide a phone number or email address and call it a day. We took a different route. We created this series of single-pane comics highlighting the challenges facing irrigation professionals. 

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EPILOGUE

These small but colorful ads quickly generated significant phone inquiries. So much so, the decision was made to repurpose these as posters, banners and in-distributorship counter mats.

https://earthentic.agency/wp-content/uploads/2025/03/Earthentic-Logo-Solar-Yellow-RGB-72-320x180.webp

1.480.225.5125
engage@earthentic.agency
Phoenix, Arizona

© 2026 Earthentic, LLC All rights reserved.

https://earthentic.agency/wp-content/uploads/2025/03/Earthentic-Logo-Solar-Yellow-RGB-72-320x180.webp

1.480.225.5125
engage@earthentic.agency
Phoenix, Arizona

© 2026 Earthentic, LLC All rights reserved.