Make no mistake… a logo IS NOT a brand. A brand is a cluster of perceptions formed through the relationship between entity and user. However, a logo is—or should be—the most succinct visual expression of a brand. Important and long-lasting perceptions are formed based simply on interpretation of the visual signals contained within the logo.
Therefore, in order to be effective, and make the all-important emotional connection with the brand’s intended audience, a logo must meet this set of criterion: the utilitarian values of being relevant, practical and simple; the intangible qualities of being memorable and distinctive; and that nearly indescribable something extra—the visual tweak that promises a unique and exciting brand experience.
We do not have a singular approach to logo development. We do not rely on one particular visual style. And while we are acutely aware of current logo design trends, we do not follow them without good reason. We believe every brand is unique and must communicate its own set of desired perceptions. Our mission is to communicate those perceptions using the most appropriate visual signals. Hence a body of work encompassing a wide range of visual approaches based on science rather than subjectivity.
© 2026 Earthentic, LLC All rights reserved.
© 2026 Earthentic, LLC All rights reserved.
Scott has an uncanny ability to translate the cornerstones of a brand (described in words) into visual cues and strategies, and then execute designs that will accurately reflect the brand and trigger desired perceptions.
As the agency’s creative director, and specifically as a uniquely creative designer, Scott just has a knack for seeing the right visual solutions for our clients’ brands. But above all, he listens to the things you say, hears the things you don’t, and comes up with those perfectly simple brand-shaking ideas you wish had occurred to you.
Years before co-founding the Earthentic Agency, Scott worked as a creative director for Kiterocket (Phoenix), and was the Director of Visual Strategy for SHR Perceptual Management, where he supervised the development of brand visual strategies and creative implementation. Prior to that, he was the Creative Director at Nordensson Lynn Advertising, in Tucson, Arizona, where he directed the creative staff to produce printed collateral, advertising, brand identity, and web designs.
Scott has over 45 years of experience in brand and visual strategy development, serving such companies as General Motors, Samsung Electronics, Siemens Medical, Abbott Labs, Kyocera Solar, SepiSolar, Rain Bird Irrigation and others.
Andrew has experience on both the agency and the client side. Throughout his 35 years of marketing communications experience, he has delivered strategic and creative initiatives across many industries.
Andrew leads our strategic brand insights process and corporate platform development. He began his agency career in Los Angeles and later relocated to an agency in San Jose. He was focused on supporting B2B medical, biotech, and hi-tech clients. A few years later, he moved back to Arizona, where he was raised.
After working for a brand development firm in Scottsdale, serving large international B2C companies, he took a corporate marketing position for a company in the semiconductor and life sciences industries. After 10 years, Andrew joined an agency in Phoenix and continued to serve customers in the semiconductor industry.
Andrew has a B.A. in journalism from the University of Oklahoma. He is married, has three grown children, several grandchildren, two dogs, and a tortoise. Yeah, a tortoise.
