Idioms are deeply rooted in language and culture. They are instantly recognizable and, when used as part of a marketing campaign, can lower the barrier to understanding. When cleverly reimagined, they quickly bridge the gap between something consumers already know and something new being introduced. They blend familiarity with novelty—two of the most powerful tools for capturing attention and driving engagement.
Such was the case with Kyocera Solar. Prior to a major industry conference, Kyocera Solar technology was selected by Toyota to be part of a solar energy system integrated into the roof of the Prius. This “endorsement” by a major global brand was worth its weight in gold. This was proof that Kyocera Solar was among the leaders in solar technology and deserved attention throughout the conference. The proof was literally in the Prius.
The campaign headline and various iterations were applied to a variety of marketing tactics, creating significant pre-show buzz, day-of-show foot traffic, and post show inquiries.
Mobile billboard canvassing the area streets
Buttons distributed to conference attendees and Kyocera staff
Hotel room door hangers
Spray chalk tire treads on area sidewalks
Static cling stickers strategically placed
Oversized arrow suspended from ceiling, guiding attendees to the Kyocera booth
In-booth Prius displaying rooftop solar panel
Comprehensive hand-out
Buttons distributed at Kyocera booth and worn by Kyocera staff
Static cling stickers strategically placed and used for photo opportunities
Kyocera Solar was not an official sponsor of Solar Power International. However, the visibility of all pre- and post-show opening activities lead many to believe they were. Sponsorship recognition without the cost. Additionally, and more importantly, the implied endorsement by Toyota elevated Kyocera’s reputation as an important solar panel manufacturer.
© 2026 Earthentic, LLC All rights reserved.
© 2026 Earthentic, LLC All rights reserved.
Scott has an uncanny ability to translate the cornerstones of a brand (described in words) into visual cues and strategies, and then execute designs that will accurately reflect the brand and trigger desired perceptions.
As the agency’s creative director, and specifically as a uniquely creative designer, Scott just has a knack for seeing the right visual solutions for our clients’ brands. But above all, he listens to the things you say, hears the things you don’t, and comes up with those perfectly simple brand-shaking ideas you wish had occurred to you.
Years before co-founding the Earthentic Agency, Scott worked as a creative director for Kiterocket (Phoenix), and was the Director of Visual Strategy for SHR Perceptual Management, where he supervised the development of brand visual strategies and creative implementation. Prior to that, he was the Creative Director at Nordensson Lynn Advertising, in Tucson, Arizona, where he directed the creative staff to produce printed collateral, advertising, brand identity, and web designs.
Scott has over 45 years of experience in brand and visual strategy development, serving such companies as General Motors, Samsung Electronics, Siemens Medical, Abbott Labs, Kyocera Solar, SepiSolar, Rain Bird Irrigation and others.
Andrew has experience on both the agency and the client side. Throughout his 35 years of marketing communications experience, he has delivered strategic and creative initiatives across many industries.
Andrew leads our strategic brand insights process and corporate platform development. He began his agency career in Los Angeles and later relocated to an agency in San Jose. He was focused on supporting B2B medical, biotech, and hi-tech clients. A few years later, he moved back to Arizona, where he was raised.
After working for a brand development firm in Scottsdale, serving large international B2C companies, he took a corporate marketing position for a company in the semiconductor and life sciences industries. After 10 years, Andrew joined an agency in Phoenix and continued to serve customers in the semiconductor industry.
Andrew has a B.A. in journalism from the University of Oklahoma. He is married, has three grown children, several grandchildren, two dogs, and a tortoise. Yeah, a tortoise.
