Prior to the Entegris acquisition, ATMI had developed its next generation of photolighography chemical delivery systems. It was to replace the well-known, now antiquated NOWPak brand. While the NOWPak bottles were made of plastic vs. the glass bottles of its competitors, the cost and safety profiles, and chemical utilization performance, wasn’t where they needed to be for competitiveness. A new approach was developed.
With a harder plastic exterior and interior liner to hold the materials, it used a dip straw to suck the chemical material out. As the last of the chemicals was being used, the back shrunk around the straw, forcing the remaining chemistry to the bottom of the bag and at the tip of the dip straw. Utilization of the material went up to over 99%. The harder exterior wouldn’t crack or break when dropped, even when full.
We named and branded this product BrightPak, to represent smart packaging, and to become a sister brand to another new technology the company launched that we called BrightBlack.
The BrightPak logo reflected the overall shape of the bottle and packing in general. Since the bottles could be produced in different sizes, this formed the basis of how the logo would come together and would also be reflected in the implementation of other design executions.
BrightPak logo
Sample webpage
Pocket folder
Tradeshow flyer
Brochure
Tradeshow booth
As manufacturing workers often had to deal with broken glass bottles and toxic chemical spills as a result, creating new packaging to avoid the breakage was important. By using an inexpensive but sturdy inner plastic liner and dip straw, and relying on the vacuum suction produced by the machine that pulled out the chemical as needed, as well as through bottle manufacturing efficiencies, the company was able to compete well on price but offer virtually no chemical waste through high utilization, and provide a much stronger safety profile.
© 2026 Earthentic, LLC All rights reserved.
© 2026 Earthentic, LLC All rights reserved.
Scott has an uncanny ability to translate the cornerstones of a brand (described in words) into visual cues and strategies, and then execute designs that will accurately reflect the brand and trigger desired perceptions.
As the agency’s creative director, and specifically as a uniquely creative designer, Scott just has a knack for seeing the right visual solutions for our clients’ brands. But above all, he listens to the things you say, hears the things you don’t, and comes up with those perfectly simple brand-shaking ideas you wish had occurred to you.
Years before co-founding the Earthentic Agency, Scott worked as a creative director for Kiterocket (Phoenix), and was the Director of Visual Strategy for SHR Perceptual Management, where he supervised the development of brand visual strategies and creative implementation. Prior to that, he was the Creative Director at Nordensson Lynn Advertising, in Tucson, Arizona, where he directed the creative staff to produce printed collateral, advertising, brand identity, and web designs.
Scott has over 45 years of experience in brand and visual strategy development, serving such companies as General Motors, Samsung Electronics, Siemens Medical, Abbott Labs, Kyocera Solar, SepiSolar, Rain Bird Irrigation and others.
Andrew has experience on both the agency and the client side. Throughout his 35 years of marketing communications experience, he has delivered strategic and creative initiatives across many industries.
Andrew leads our strategic brand insights process and corporate platform development. He began his agency career in Los Angeles and later relocated to an agency in San Jose. He was focused on supporting B2B medical, biotech, and hi-tech clients. A few years later, he moved back to Arizona, where he was raised.
After working for a brand development firm in Scottsdale, serving large international B2C companies, he took a corporate marketing position for a company in the semiconductor and life sciences industries. After 10 years, Andrew joined an agency in Phoenix and continued to serve customers in the semiconductor industry.
Andrew has a B.A. in journalism from the University of Oklahoma. He is married, has three grown children, several grandchildren, two dogs, and a tortoise. Yeah, a tortoise.
