Every action your company takes, every interaction it has, and the performance of all that it offers contributes to the formation of your brand. These things—along with all communications and sales tools—trigger emotional responses in the hearts and minds of your customers. These perceptions ARE your brand.
Therefore, brand building must start with and rely heavily on desired brand perceptions. Through deep brand assessment, we at Earthentic uncover your brand’s truth—it purpose, it’s promise, it’s personality—and translate that truth into a set of perceptions the brand can and should consistently communicate.
An overwhelmingly large percentage of what we believe to be true is a result of what we see. In less than a blink of an eye, visual signals are received, processed, and converted into long-lasting brand perceptions.
So yes, in brand building, seeing really is believing.
To ensure your brand is communicating in a manner that predictably triggers the desired brand perceptions, we create a concise brand vocabulary that includes appropriate visual (and sometimes other sensory) cues. We ensure this vocabulary is applied consistently to all brand communications and customer interactions.
Identifying the perceptions you need to own, understanding how to predictably trigger those perceptions, and guiding your efforts to consistently reinforce those perceptions enables you to shape how your brand is experienced and remembered. Unfortunately, many organizations leave this key element of brand building to chance.
We manage desired brand perceptions over time through consistent brand messaging, experiences and customer interactions. We use tools and techniques to test both visual and written executions with customers to determine how effectively they elicit the desired perceptions. Equally as important, we teach your organization how to use the desired brand perceptions in all decision-making.
To build a resilient organization capable of inspiring employees, captivating customers, and surviving the test of time, it is essential that the visions for each are closely aligned. This alignment creates a foundation for sustainable growth, enduring reputation, and cohesive culture.
We ensure this crucial alignment by defining shared goals and integrating core values into messaging, design, and corporate culture. We work with key leadership to build consensus. We ensure every expression of the brand—at every customer touchpoint—reflects the company’s true mission and direction.
Linking a good cause to your brand strengthens the emotional connection, trust, and ultimately, loyalty. Your customers are more likely to support brands that reflect their values, and cause-driven brands often stand out, inspire passion, and pull like-minded people together forming a band of brand devotees.
We craft mission and vision statements that integrate worthy causes to help deliver the human element of caring. We refine desired brand perceptions that do the same to provide an unshakable aura of authenticity. While developing expressions of the brand, we ensure the purpose-driven brand story remains believable and relevant.
Perception is
Everything
Every action your company takes, every interaction it has, and the performance of all that it offers contributes to the formation of your brand. These things—along with all communications and sales tools—trigger emotional responses in the hearts and minds of your customers. These perceptions ARE your brand.
Therefore, brand building must start with and rely heavily on desired brand perceptions. Through deep brand assessment, we uncover your brand’s truth—it purpose, it’s promise, it’s personality—and translate that truth into a set of perceptions the brand can and should consistently communicate.
Perception starts with
the Eye
An overwhelmingly large percentage of what we believe to be true is a result of what we see. In less than a blink of an eye, visual signals are received, processed, and converted into long-lasting brand perceptions. So yes, in brand building, seeing really is believing.
To ensure your brand is communicating in a manner that predictably triggers the desired brand perceptions, we create a concise brand vocabulary that includes appropriate visual cues. We ensure this vocabulary is applied consistently to all brand communications and customer interactions.
Perceptions can be
Managed
Identifying the perceptions you need to own, understanding how to predictably trigger those perceptions, and guiding your efforts to consistently reinforce those perceptions enables you to shape how your brand is experienced and remembered. Unfortunately, many organizations leave this key element of brand building to chance.
We manage desired brand perceptions over time through consistent brand messaging, experiences and customer interactions. During creative development, we use tools and techniques to test both visual and written executions with customers to determine how effectively they elicit the desired perceptions. Equally as important, we teach your organization how to use the desired brand perceptions in all decision-making.
Brand Vision
must align with
Corporate Vision
To build a resilient organization capable of inspiring employees, captivating customers, and surviving the test of time, it is essential that the visions for each are closely aligned. This alignment creates a foundation for sustainable growth, enduring reputation, and cohesive culture.
We ensure this crucial alignment by defining shared goals and integrating core values into messaging, design, and corporate culture. We work with key leadership to build consensus. We ensure every expression of the brand—at every customer touchpoint—reflects the company’s true mission and direction.
Integrate
Your Cause
into your brand
Linking a good cause to your brand strengthens the emotional connection, trust, and ultimately, loyalty. Your customers are more likely to support brands that reflect their values, and cause-driven brands often stand out, inspire passion, and pull like-minded people together forming a band of brand devotees.
We craft mission and vision statements that integrate worthy causes to help deliver the human element of caring. We refine desired brand perceptions that do the same to provide an unshakable aura of authenticity. While developing expressions of the brand, we ensure the purpose-driven brand story remains believable and relevant.
If you have any questions, or would like to chat, feel free to engage with us. Thank you.
© 2026 Earthentic, LLC All rights reserved.
© 2026 Earthentic, LLC All rights reserved.
Scott has an uncanny ability to translate the cornerstones of a brand (described in words) into visual cues and strategies, and then execute designs that will accurately reflect the brand and trigger desired perceptions.
As the agency’s creative director, and specifically as a uniquely creative designer, Scott just has a knack for seeing the right visual solutions for our clients’ brands. But above all, he listens to the things you say, hears the things you don’t, and comes up with those perfectly simple brand-shaking ideas you wish had occurred to you.
Years before co-founding the Earthentic Agency, Scott worked as a creative director for Kiterocket (Phoenix), and was the Director of Visual Strategy for SHR Perceptual Management, where he supervised the development of brand visual strategies and creative implementation. Prior to that, he was the Creative Director at Nordensson Lynn Advertising, in Tucson, Arizona, where he directed the creative staff to produce printed collateral, advertising, brand identity, and web designs.
Scott has over 45 years of experience in brand and visual strategy development, serving such companies as General Motors, Samsung Electronics, Siemens Medical, Abbott Labs, Kyocera Solar, SepiSolar, Rain Bird Irrigation and others.
Andrew has experience on both the agency and the client side. Throughout his 35 years of marketing communications experience, he has delivered strategic and creative initiatives across many industries.
Andrew leads our strategic brand insights process and corporate platform development. He began his agency career in Los Angeles and later relocated to an agency in San Jose. He was focused on supporting B2B medical, biotech, and hi-tech clients. A few years later, he moved back to Arizona, where he was raised.
After working for a brand development firm in Scottsdale, serving large international B2C companies, he took a corporate marketing position for a company in the semiconductor and life sciences industries. After 10 years, Andrew joined an agency in Phoenix and continued to serve customers in the semiconductor industry.
Andrew has a B.A. in journalism from the University of Oklahoma. He is married, has three grown children, several grandchildren, two dogs, and a tortoise. Yeah, a tortoise.
