As public sentiment continues to be more accepting of greener, cleaner solutions, and as equal opportunity employment continues its push for social justice, you should consider what your company is doing in this area and how you can let your customers and your communities know about it. You should leverage your earthentic approaches to services or products, and operations in communications – share the things your company is doing to be a better corporate citizen.

So many companies are a long way from being net zero carbon in emissions, but they are on the right path, taking responsibility, and doing something about it where and when they can. Others are inventing new clean technologies for use in manufacturing, energy, automotive, recycling, and other areas. No matter where you are on the path, as long as your company is looking to do the right things, we would love to tell that story, support your efforts, and build earthenticity into your brand.

How does your view as a responsible corporate citizen play out in your company values? Is it there? Are you building like-minded employees with your efforts and internal communications? Are the employees aware of the company’s philosophy and outlook? Do they get a chance to participate in extraneous endeavors to help build community in a positive way?

A company needs to do more than tout a commitment. It needs to show it through the actions, attitudes, beliefs, and behaviors of its employees to be believed. To own it is to live it. We can help you understand how to embed earthentic values into your culture over time.

What’s your sustainability roadmap look like? Do you have a path forward? Don’t be surprised, but activities and progress in this area can help differentiate you from your competitors – but not if your market doesn’t know about it. Use your successes to help change hearts and minds about your company. Leverage the perceptions you can gain in this area. It’s not about bragging. You don’t want to come across that way. But there are ways to communicate the progress to your commitment in such a way that its goal-related for the safety of employees or for their peace of mind; it’s for the benefit of your community; it’s to be a better corporate citizen. Of course, we can help you be seen as a leader in your industry for responsible change.